OUR brand
story

OUR brand story

MEET OUR FOUNDER: NSROMA

Matilda Nsroma Osafo Adu, affectionately known as Nsroma, is the founder and CEO of Emeno World a brand that seamlessly blends the celebration of African Heritage with cutting edge digital marketing solution tailored for SMEs like Emeno Afrique.

A certified digital marketer, Nsroma’s journey into fashion was deeply inspired by her mother’s love for beads and a profound desire to elevate African artistry while creating opportunities for others. After watching a documentary on people living with disabilities, she committed to building a brand that uplifts others—leading to the creation of EMENO WOG, the CSR wing of EMENO WORLD.

Beyond entrepreneurship, Nsroma is a wife to Ps. Dr. Elikem Adiasani, her greatest support and backbone. She is also a dedicated mentor, inspiring young women infaith and purposeful living. To Nsroma, Emeno World is more than a business, its a calling to preserve culture, create impact and uplift lives.

Our journey: From Passion
to Purpose

In 2019, Emeno Beads was born from a passion for crafting authentic African pieces that met global standards. Our vision was clear—to celebrate African artistry while creating decent jobs for youth in our community.

Today, Emeno has evolved into EMENO Afrique and EMENO DM, expanding beyond beads to make a greater impact. EMENO Afrique now offers a diverse range of bags, shoes, apparel, and accessories, staying true to our heritage while embracing innovation.

Our Mission & Values

At Emeno, we believe fashion is more than what you wear—it’s an expression of identity, a bridge between cultures, and a force for good. With every handcrafted piece, we celebrate

excellence

We commit to delivering top-tier quality in our products, services, and customer experience, ensuring that every piece reflects mastery and dedication.

innovation

We blend traditional African artistry with modern trends, pushing creative boundaries to craft unique, standout designs.

Integrity

Honesty, transparency, and ethical sourcing are at the core of our business, ensuring that every creation upholds the highest standards.

Impact

More than a business, Emeno is a movement. We empower individuals and communities, using fashion as a force for transformation.

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